SEO or Search Engine Optimisation is a service that improves your search engine rankings to drive organic traffic (not from paid advertising) to your website. Without some form of SEO or paid advertising, you will be virtually invisible in the digital world. There are over 67,000 Google searches conducted every second. That’s a whopping 3.5 billion searches a day, or 1.2 trillion a year, worldwide. It’s time to take advantage of these numbers.